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Viewer Discretion Is Advised The phrase “Viewer Discretion Is Advized” is often used when parents or guardians are concerned about the content of television shows or films. It reminds viewers of the potential harms that media can do to children, and encourages viewers to use their own judgment. Some examples of content warnings are: The programme or film may contain violent scenes or flash photography. The phrase may also appear when a TV/film has an adult rating.